Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"
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Professors – Ways to Be Wise When Traveling (Before and During)

Since I am writing this article about how to be wise when you travel (and I am on the road at a professional conference) the ideas are quite fresh in my mind. If you travel as part of your academic responsibility, then you will find these ideas helpful.

Let people know you are on the road so they will not expect you to get back to them as quickly. You can leave this information in a message on your outgoing voice mail and, if you are going to be out for an extended period of time, set up an email responder, as well. (Note: If you are going to be out for one or two days, then my suggestion is NOT to annoy people who email you with a return email that says that you will be out "until tomorrow afternoon" or the like.)

Answer voice mail as you travel so it's not all there when you get back in town. This means you must have a voice mail system that is easily retrievable. Make it a point to return voice mail within 24 hours of when you get the message, if at all possible.

Keep up with your email as you travel. Not doing so is even more onerous than taking the extra steps to be able to access it while you're on the road. There are several possibilities:

  • you can have all your email forwarded to a web-based email system;
  • you can set up your laptop to access all your email (and either leave the original message on the server or not);
  • or you may use what I use, GoToMyPC, which lets me access my home office computer from any other computer. That way, I'm answering my emails just as if I am in front of my main computer. It's convenient because all my deleted, saved, and sent messages are right there where they belong and all attachments I might need to send to someone are easily accessible.

Create a productive environment for yourself when you are traveling. Some ways to do so include:

  • If you are traveling by car, make sure you have all the items that will let you be comfortable and productive while on the road.
  • If you are traveling by plane, then make sure you have noise-cancelling headphones and the kind of work that can easily be retrieved while sitting in an airplane seat.
  • Once you arrive at your hotel, take a few minutes and get it set up. I will often move tables around to create a L-shaped workspace. I have also been known to take 100 watt light bulbs with me when I go to Las Vegas (or stay at a W Hotel) because the lamps are so dim that it's very difficult to see and get reading and work done. Learn what works best for you-and then create that environment as much as you can.

Join loyalty programs whenever possible and then maximize your use of those particular airlines and hotels. There are small (and sometimes large) amenities that go along with being a member of a program. If at all possible, aim for the elite status which really gives you worth perquisites (including leverage) when traveling.

You're a professor. You're smart. You need to travel to conferences, to conduct your research, to learn, to share your knowledge, and to expand your horizons. So now, be wise about traveling by putting one or more of the ideas in this article into practice and move closer to peaceful productivity as a way of life.

Since I am writing this article about how to be wise when you travel (and I am on the road at a professional conference) the ideas are quite fresh in my mind. If you travel as part of your academic responsibility, then you will find these ideas helpful.

Let people know you are on the road so they will not expect you to get back to them as quickly. You can leave this information in a message on your outgoing voice mail and, if you are going to be out for an extended period of time, set up an email responder, as well. (Note: If you are going to be out for one or two days, then my suggestion is NOT to annoy people who email you with a return email that says that you will be out "until tomorrow afternoon" or the like.)

Answer voice mail as you travel so it's not all there when you get back in town. This means you must have a voice mail system that is easily retrievable. Make it a point to return voice mail within 24 hours of when you get the message, if at all possible.

Keep up with your email as you travel. Not doing so is even more onerous than taking the extra steps to be able to access it while you're on the road. There are several possibilities:

  • you can have all your email forwarded to a web-based email system;
  • you can set up your laptop to access all your email (and either leave the original message on the server or not);
  • or you may use what I use, GoToMyPC, which lets me access my home office computer from any other computer. That way, I'm answering my emails just as if I am in front of my main computer. It's convenient because all my deleted, saved, and sent messages are right there where they belong and all attachments I might need to send to someone are easily accessible.

Create a productive environment for yourself when you are traveling. Some ways to do so include:

  • If you are traveling by car, make sure you have all the items that will let you be comfortable and productive while on the road.
  • If you are traveling by plane, then make sure you have noise-cancelling headphones and the kind of work that can easily be retrieved while sitting in an airplane seat.
  • Once you arrive at your hotel, take a few minutes and get it set up. I will often move tables around to create a L-shaped workspace. I have also been known to take 100 watt light bulbs with me when I go to Las Vegas (or stay at a W Hotel) because the lamps are so dim that it's very difficult to see and get reading and work done. Learn what works best for you-and then create that environment as much as you can.

Join loyalty programs whenever possible and then maximize your use of those particular airlines and hotels. There are small (and sometimes large) amenities that go along with being a member of a program. If at all possible, aim for the elite status which really gives you worth perquisites (including leverage) when traveling.

You're a professor. You're smart. You need to travel to conferences, to conduct your research, to learn, to share your knowledge, and to expand your horizons. So now, be wise about traveling by putting one or more of the ideas in this article into practice and move closer to peaceful productivity as a way of life.

What is Resveratrol and Does it Work?

There's been a lot of hype about this antioxidant laately, but what is resveratrol and why is it suddenly getting so much attention?

Resveratrol is a phytoestrogen chemical compound that is found in a few plants but the main source is the skins on red grapes. Resveratrol is a powerful antioxidant. Until recently red wine was the best way to get Resveratrol in your diet.

It was back in the 1940's that this nutrient was isolated as a constituent in white hellebore roots. Plants produce Resveratrol to protect them against fungi and bacteria that is a result of environmental stressors. Its mother nature's natural plant antibiotic.

It was in November of 2006 that Resveratrol first made headlines after scientists demonstrated that when it was fed to mice that were overfed they did not gain wait. In fact they actually became the mice version of marathon racers. One other important thing was noticed and that was the aging process seemed to be slowed down a great deal.

Translated to humans, this grape skin supplement has reduced, even preceded the negative effects a high calorie diet can have on humans. Because it is such a powerful antioxidant it stops plateslets from sticking together, and it has anti inflammatory, anti cancer, and anti aging qualities.

Resveratrol prevents free radicals from remaining in the body and causing damage. It rides the body of these free radicals. It also protects the blood vessels especially those with blood glucose levels that are elevated.

If there are high levels of glucose in the body it causes damage at the cellular level and there are increased risks associated with those levels such as heart disease, kidney disease, and retinopathy. Heart disease can lead to stroke or heart attack. Kidney disease can lead to kidney failure, and retinopathy can cause blindness.

Recent research also indicates that if you are at risk for Alzheimers you can benefit from Resveratrol. Even those that already have Alzheimers can benefit.

The main reason why we've heard so much about 'red wine pills' recently is all the excitement over its ability to slow down, even stop the aging process. It's no wonder it's been getting such great coverage. After all that's very exciting news.

Red wine can provide 1.5 milligrams to 3 milligrams of Resveratrol per quart of wine. Studies have shown wine in moderation has several health benefits. But for those of you that want to enjoy the advantages of a little higher dose of this red wine extract or do not wish to drink wine, there are quality supplements now available on the market.

These Resveratrol supplements are tested in the laboratory to ensure you are getting the correct of Resveratrol to enjoy the full benefits of its anti aging abilities. Now do not confuse Resveratrol with being an anti aging drug – it is not.

It is an anti aging supplement that provides the ability to slow or stop the aging process from the inside out. You'll feel years younger and look years younger too.

Garner Compliments Wearing Rose Gold Jewelry, the Latest Jewelry Trend

Rose gold jewelry, this is appearing since the past 2 to 3 years. This is a blush color metal and has gained prominence during spring and summer. This trend as gold fixtures is bought even as a gift. Today, this precious metal is widely used and women, you must have at least one in your collection.

Adding rose jewelry into your collection means find the pieces of jewelry that look good and go well in combination with your yellow gold and silver jewelry. The gold jewelry looks nice, regardless of the style or metal. Having a personalized rose ring stack is fun. These minimalist competing bands are now available as motifs and in varying thicknesses that it can be a statement ring that is less expensive yet appears dazzling with gemstone studded. The color braided gold band makes it very special.

How it is Made

First, Rose gold appeared in Russia as copper infused metal was incorporated in the jewelry designs by Carl Faberge, the well-known jeweler.

Rose actually is not available directly from the nature. As already known, the pure gold is in same color and the jewelry color changes only owed to the mixing of alloys or other metals. The metal mixing ratios change the gold color.

The metal receives its colors on mixing copper alloys with pure gold and silver is also added in small amount. The mix having more copper means the jewelry shows redder and the one with less copper comes in pink color.

The typical 18k modern-day rose looks featuring gold to 75%, silver 4% and copper to 21%. The fact is that as the content of silver reaches to 5% or closed, you will notice gold appearing more of pink in color.

The beauty of rose jewelry is that it offers a comprehensive look and the jewelry looks simple, yet stylish garnering compliments from your neighbors, love, coworkers, friends and relatives.

Rose Jewelry prominence

Copper is an alloy. Owing to the high copper content only the rose gold jewelry emerges and as the fact is that copper with age gets darker and over time less rosy. The jewelry appears vintage inspired, but certainly is a style statement.

Today, the market has rose jewelry in lots and there are designers trying to bring different styles using this hue of gold. The purple gemstones fit in soft pink makes the rose look stunning and reflect your skin glow.

The necklace pendants in rose gold also look amazing. Rose gold was used in the Victorian era in the pendants and today is a bohemian style. If you are a person loving antique jewelry, turn the gold into some jewelry piece of your taste. Even if a rose jewelry is broken, you can wear it as a brooch or a stickpin, it will shine. The rose gold jewelry is recognized as personalized jewelry offering a feminine touch and charm. Use it for your Zodiac sign and use it as charm pieces in your jewelry, in the necklace or ring, it is sure to look beautiful.